Mutually Adaptive Effects of Interpersonal Communication
Open Access
- 1 November 1971
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing Research
- Vol. 8 (4) , 449-454
- https://doi.org/10.1177/002224377100800407
Abstract
By adding a new dimension, information seeking, to the traditional way of measuring opinion leadership, this article suggests an additional conceptualization of interpersonal communication and influence.Keywords
This publication has 4 references indexed in Scilit:
- The Identity of Women's Clothing Fashion Opinion LeadersJournal of Marketing Research, 1970
- Overlap of Opinion Leadership across Consumer Product CategoriesJournal of Marketing Research, 1970
- Methods of Measuring Opinion LeadershipPublic Opinion Quarterly, 1962
- Channels of Communication in Small GroupsAmerican Sociological Review, 1951