Consumer evaluations of brand extensions: Further empirical results
- 1 March 1993
- journal article
- Published by Elsevier in International Journal of Research in Marketing
- Vol. 10 (1) , 47-53
- https://doi.org/10.1016/0167-8116(93)90032-t
Abstract
No abstract availableKeywords
This publication has 5 references indexed in Scilit:
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- A Process-Tracing Study of Brand Extension EvaluationJournal of Marketing Research, 1991
- Consumer Evaluations of Brand ExtensionsJournal of Marketing, 1990
- Measuring the Involvement ConstructJournal of Consumer Research, 1985
- A Study of Marketing GeneralizationsJournal of Marketing, 1980