Invited Comment on the Market Orientation Content of 'A Critical Review of Research in Marketing'
- 1 December 1995
- journal article
- review article
- Published by Wiley in British Journal of Management
- Vol. 6 (s1) , S87-S88
- https://doi.org/10.1111/j.1467-8551.1995.tb00141.x
Abstract
No abstract availableKeywords
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- Testing multiplicative models does not require ratio scalesOrganizational Behavior and Human Performance, 1979