Television campaigns and adolescent marijuana use: tests of sensation seeking targeting
- 1 February 2001
- journal article
- clinical trial
- Published by American Public Health Association in American Journal of Public Health
- Vol. 91 (2) , 292-296
- https://doi.org/10.2105/ajph.91.2.292
Abstract
OBJECTIVES: This study evaluated the effectiveness of targeted televised public service announcement campaigns in reducing marijuana use among high-sensation-seeking adolescents. METHODS: The study used a controlled interrupted time-series design in 2 matched communities. Two televised antimarijuana campaigns were conducted in 1 county and 1 campaign in the comparison community. Personal interviews were conducted with 100 randomly selected teenagers monthly in each county for 32 months. RESULTS: All 3 campaigns reversed upward developmental trends in 30-day marijuana use among high-sensation seekers (P š .002). As expected, low-sensation seekers had low use levels, and no campaign effects were evident. CONCLUSIONS: Televised campaigns with high reach and frequency that use public service announcements designed for and targeted at high-sensation-seeking adolescents can significantly reduce substance use in this high-risk population.Keywords
This publication has 31 references indexed in Scilit:
- Explaining the Impact of a Communication Campaign to Change Vaccination Knowledge and Coverage in the PhilipinesHealth Communication, 1997
- Personality differences predict health-risk behaviors in young adulthood: Evidence from a longitudinal study.Journal of Personality and Social Psychology, 1997
- Reaching At-Risk Populations in a Mass Media Drug Abuse Prevention Campaign: Sensation Seeking as a Targeting VariableDrugs & Society, 1995
- Program Context, Sensation Seeking, and Attention to Televised Anti-Drug Public Service AnnouncementsHuman Communication Research, 1994
- Evaluating an Anti-Drinking and Driving Advertising Campaign with a Sample Survey and Time Series Intervention AnalysisJournal of the American Statistical Association, 1993
- Multiple protective and risk factors for drug use and abuse: Cross-sectional and prospective findings.Journal of Personality and Social Psychology, 1992
- Multiple protective and risk factors for drug use and abuse: Cross-sectional and prospective findings.Journal of Personality and Social Psychology, 1992
- Effects of communitywide education on cardiovascular disease risk factors. The Stanford Five-City ProjectJAMA, 1990
- Preventing drug use in adolescents through media interventions.Journal of Consulting and Clinical Psychology, 1990
- Preventing drug use in adolescents through media interventions.Journal of Consulting and Clinical Psychology, 1990