The Bank Marketing Scene in Saudi Arabia
- 1 February 1987
- journal article
- Published by Emerald Publishing in International Journal of Bank Marketing
- Vol. 5 (2) , 20-32
- https://doi.org/10.1108/eb010802
Abstract
The macro‐environment of the banking industry in Saudi Arabia is considered, the development of commercial banking is discussed, and present banking activities with regard to branches, services and promotion are examined. This comprehensive look at the Saudi bank marketing scene draws on the work of published writers, interviews with banking officials and the authors' own observations and experiences.Keywords
This publication has 2 references indexed in Scilit:
- A Study of Factors Affecting Individuals' Banking PreferencesJournal of Professional Services Marketing, 1985
- Some Insights into the Banking Behaviour of Older Consumers: An Empirical StudyManagement Research News, 1982