What is Learnt Early is Learnt Well? A Study of the Influence of Tobacco Advertising on Adolescents
- 1 September 1988
- journal article
- research article
- Published by SAGE Publications in European Journal of Communication
- Vol. 3 (3) , 303-322
- https://doi.org/10.1177/0267323188003003004
Abstract
This article examines the effects that tobacco advertising may have on adolescents' orientations to smoking. First, the literature on the influence of tobacco advertising on smokers and the determinants of initial smoking behaviour is surveyed. Second, the findings of an empirical investigation of 260 young people and 198 adults, designed to discover whether or not adolescents are more strongly influenced by tobacco advertising than adults, are presented. Despite the restrictions that have been imposed on tobacco advertising in Belgium for years, the results show that tobacco manufacturers are still able to reach adolescents and to influence the juvenile consumer pattern.Keywords
This publication has 14 references indexed in Scilit:
- A Behavior‐Analytic Approach to Smoking Acquisition: Some Recent Findings1Journal of Applied Social Psychology, 1984
- Predicting the Onset of Cigarette Smoking in Adolescents: A Longitudinal Study1Journal of Applied Social Psychology, 1984
- The Prevention of Cigarette Smoking in Children: A Comparison of Four Strategies1Journal of Applied Social Psychology, 1984
- Social Image Factors as Motivators of Smoking Initiation in Early and Middle AdolescenceChild Development, 1982
- Self-Images and Cigarette Smoking in AdolescencePersonality and Social Psychology Bulletin, 1981
- Smoking among Norwegian schoolchildren 1975–1980: II. The influence of the social environmentScandinavian Journal of Psychology, 1981
- THE EFFECTS OF HEALTH WARNINGS AND ADVERTISING ON THE DEMAND FOR CIGARETTESScottish Journal of Political Economy, 1981
- The Anti-Smoking Commercials: A Study of Television's Impact on BehaviorPublic Opinion Quarterly, 1971
- A multivariate study of correlative factors in youthful cigarette smoking.Developmental Psychology, 1970
- SELF IMAGES AND SMOKING BEHAVIOUR AMONG SCHOOL BOYSBritish Journal of Educational Psychology, 1969