Do Higher Prices Signal Higher Quality?
Open Access
- 1 May 1985
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing Research
- Vol. 22 (2) , 209-215
- https://doi.org/10.1177/002224378502200210
Abstract
The author reports some empirical results on the strength of the quality-price relation. For many products, the relation between quality and price appears to be very weak; hence, for many products, higher prices appear to be poor signals of higher quality.Keywords
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