Incidence of Brand-Switching
- 1 October 1968
- journal article
- Published by Springer Nature in Nature
- Vol. 220 (5164) , 304
- https://doi.org/10.1038/220304a0
Abstract
No abstract availableThis publication has 3 references indexed in Scilit:
- The Practical Meaning and Usefulness of the NBD/LSD Theory of Repeat-BuyingJournal of the Royal Statistical Society Series C: Applied Statistics, 1968
- A Review of Buyer BehaviorManagement Science, 1967
- Progress on a Simplified Model of Stationary Purchasing BehaviourJournal of the Royal Statistical Society. Series A (General), 1966