The effects of market structure on television news pricing
- 1 March 1984
- journal article
- research article
- Published by Taylor & Francis in Journal of Broadcasting
- Vol. 28 (2) , 215-224
- https://doi.org/10.1080/08838158409386528
Abstract
This study of local television news advertising prices finds: (1) that cable penetration has a significant negative effect on news prices; (2) that market concentration has a significant positive impact; and (3) that station ownership type has little or no effect on such prices.Keywords
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