An Alumni Oriented Approach to Sport Management Curriculum Design Using Performance Ratings and a Regression Model

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Abstract
Current methods employed for curriculum design fail to integrate the work demands placed on graduates of professional preparation programs. This is especially true of curricula which are designed using traditional and expert strategies. As an alternative, this present investigation proposes an alumni-based model to curriculum design. The alumni-based model relies on the assessment of curriculum by alumni. In addition, the alumni model utilizes performance ratings of employers and measures of satisfaction by alumni in a regression model to identify curricula leading to increased work performance and satisfaction. This model was tested with sport management alumni from the major sport management preparation programs. Surveys were sent to sport management alumni to assess their graduate training and work satisfaction. Surveys were also sent to employers of these graduates to assess sport manager performance. The regression analysis revealed that alternative curricular designs relate to manager performance and worker satisfaction. Results of the regression model and implications for sport management curriculum are discussed.