A Framework for Customer Relationship Management
Top Cited Papers
- 1 July 2001
- journal article
- research article
- Published by SAGE Publications in California Management Review
- Vol. 43 (4) , 89-105
- https://doi.org/10.2307/41166102
Abstract
No abstract availableThis publication has 3 references indexed in Scilit:
- Environmental Strategy and Competitive Advantage: An IntroductionCalifornia Management Review, 2001
- On the Profitability of Long-Life Customers in a Noncontractual Setting: An Empirical Investigation and Implications for MarketingJournal of Marketing, 2000
- Customer Satisfaction, Market Share, and Profitability: Findings from SwedenJournal of Marketing, 1994