Developing and validating a multidimensional consumer-based brand equity scale
Top Cited Papers
- 1 April 2001
- journal article
- research article
- Published by Elsevier in Journal of Business Research
- Vol. 52 (1) , 1-14
- https://doi.org/10.1016/s0148-2963(99)00098-3
Abstract
No abstract availableKeywords
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