Brand equity and the extendibility of brand names
- 1 March 1993
- journal article
- Published by Elsevier in International Journal of Research in Marketing
- Vol. 10 (1) , 61-75
- https://doi.org/10.1016/0167-8116(93)90034-v
Abstract
No abstract availableKeywords
This publication has 15 references indexed in Scilit:
- The Effects of Sequential Introduction of Brand ExtensionsJournal of Marketing Research, 1992
- Conjoint Analysis in Marketing: New Developments with Implications for Research and PracticeJournal of Marketing, 1990
- Consumer Evaluations of Brand ExtensionsJournal of Marketing, 1990
- Measuring Image Spillovers in Umbrella-Branded ProductsThe Journal of Business, 1990
- Affect generalization to similar and dissimilar brand extensions; consumer behavior seminarPsychology & Marketing, 1987
- To Brand or Not to Brand? A Theoretical and Empirical QuestionThe Journal of Business, 1985
- Variables Affecting Sales of Family-Branded ProductsJournal of Marketing Research, 1972
- Semantic Generalization in Formation of Consumer AttitudesJournal of Marketing Research, 1969
- Semantic Generalization in the Formation of Consumer AttitudesJournal of Marketing Research, 1967
- Family Branding and Consumer Brand ChoiceJournal of Marketing Research, 1967