E-service
Top Cited Papers
- 1 June 2003
- journal article
- Published by Association for Computing Machinery (ACM) in Communications of the ACM
- Vol. 46 (6) , 36-42
- https://doi.org/10.1145/777313.777336
Abstract
Firms must take full advantage of Net-based e-service opportunities, particularly in the transition of products to services, to garner long-term customer relationships and loyalty.Keywords
This publication has 4 references indexed in Scilit:
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- Self-Service Technologies: Understanding Customer Satisfaction with Technology-Based Service EncountersJournal of Marketing, 2000
- Technology Readiness Index (Tri)Journal of Service Research, 2000
- Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of EvidenceJournal of Marketing, 1988