Participation and Leadership in Consumer Movement Organizations
- 14 April 1991
- journal article
- Published by Wiley in Journal of Social Issues
- Vol. 47 (1) , 119-133
- https://doi.org/10.1111/j.1540-4560.1991.tb01815.x
Abstract
Drawing on social movement theory, supporters of a social movement can be divided into those seeking benefits for themselves, and those seeking benefits for others or the public at large. In addition, organizational leaders can be divided into volunteers and professionals. Using these distinctions, four organizational categories were created. When this typology was applied to the organizations of the consumer movement, the four categories of organizations were found to differ in their agendas, tactics, and future prospects.Keywords
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