Development of an Instrument for Identifying Community Reasons for Staging a Festival
- 1 January 1995
- journal article
- research article
- Published by SAGE Publications in Journal of Travel Research
- Vol. 33 (3) , 37-44
- https://doi.org/10.1177/004728759503300307
Abstract
Focus group interviews and a literature review were used to identify an initial comprehensive set of 60 items describing why nonprofit and government entities stage festivals. After pretesting and subsequently testing the items on a sample of 291 festival organizers, a 30-item instrument consisting of eight domains was demonstrated to be reliable and valid. The eight generic reasons for staging festivals were recreation/socialization, culture/ education, tourism, internal revenue generation, natural resources, agriculture, external revenue generation, and community pride/spirit.Keywords
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