Bank image: exposition and illustration of correspondence analysis
- 1 February 1996
- journal article
- Published by Emerald Publishing in International Journal of Bank Marketing
- Vol. 14 (1) , 15-21
- https://doi.org/10.1108/02652329610105288
Abstract
Correspondence analysis is a data analysis technique for the graphical display of contingency tables and multivariate categorical data. Describes the technique and illustrates its application in assessing the images of banks. Discusses the implications of the empirical study.Keywords
This publication has 14 references indexed in Scilit:
- Mapping Customer Segments for Personal Financial ServicesInternational Journal of Bank Marketing, 1994
- Marketing Research: An Applied OrientationJournal of Marketing Research, 1994
- The Importance of Image as a Competitive Strategy: An Exploratory Study in Commercial BanksInternational Journal of Bank Marketing, 1991
- The Image of Dutch BanksInternational Journal of Bank Marketing, 1988
- An Empirical Study of Major Segmentation Issues in Retail BankingInternational Journal of Bank Marketing, 1988
- Consumer BehaviorJournal of Marketing, 1987
- Correspondence Analysis: Graphical Representation of Categorical Data in Marketing ResearchJournal of Marketing Research, 1986
- Interpoint Distance Comparisons in Correspondence AnalysisJournal of Marketing Research, 1986
- A Study of Factors Affecting Individuals' Banking PreferencesJournal of Professional Services Marketing, 1985
- Societal Development and Family Purchasing Roles: A Cross-National StudyJournal of Consumer Research, 1983