A Psychographic Classification of Vacation Life Styles

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Abstract
This paper suggests that psychographic scales can be used to operationalize and test Feldman and Thielbar's contentions about vacation life styles. The approach involves use of the leisure literature and focused group interviews to generate a pool of psychographic statements that reflect vacation activities, interests, and opinions (AIOs). These are then pretested, scaled and used on the final questionnaire. Using hierarchical cluster procedures, the vacation AIOs are investigated for a general vacation classification. This classification was examined for content and relation to other, more general AIOs and socioeconomic characteristics. The results are used to evaluate Feldman and Thielbar's contentions about life styles. In general, the study suggests: (1) There exist generalized vacation life styles; (2) there exist central life style interests, and vacation AIOs form such a sphere of interest; and (3) vacation life styles differ according to sociologically relevant variables.

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