Practical Considerations When Evaluating Direct-to-Consumer Advertising as a Marketing Strategy for Prescription Medications
- 1 April 1994
- journal article
- research article
- Published by Springer Nature in Drug Information Journal
- Vol. 28 (2) , 461-470
- https://doi.org/10.1177/009286159402800220
Abstract
No abstract availableKeywords
This publication has 3 references indexed in Scilit:
- Pharmaceutical MarketingPublished by Taylor & Francis ,1991
- The Impact of Advertising on the Price of Consumer ProductsJournal of Marketing, 1980
- Does Advertising Lower Consumer Prices?Journal of Marketing, 1973