Definition and management of the product-market portfolio
- 31 October 1978
- journal article
- Published by Elsevier in Industrial Marketing Management
- Vol. 7 (5) , 337-346
- https://doi.org/10.1016/0019-8501(78)90076-7
Abstract
No abstract availableKeywords
This publication has 4 references indexed in Scilit:
- Diagnosing the Product PortfolioJournal of Marketing, 1977
- MARKET SHARE STRATEGY AND CORPORATE PROFITABILITYManagement Decision, 1972
- Experience curves as a planning toolIEEE Spectrum, 1970
- Benefit Segmentation: A Decision-Oriented Research ToolJournal of Marketing, 1968