Testing functional forms of market share models using the Box-Cox transformation and the Lagrange multiplier approach
- 1 December 1989
- journal article
- Published by Elsevier in International Journal of Research in Marketing
- Vol. 6 (2) , 95-107
- https://doi.org/10.1016/0167-8116(89)90004-9
Abstract
No abstract availableKeywords
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