Classifying adoptors and nonadoptors of four technologies using political activity, media use and demographic variables
- 31 December 1987
- journal article
- Published by Elsevier in Telematics and Informatics
- Vol. 4 (1) , 3-16
- https://doi.org/10.1016/s0736-5853(87)80002-3
Abstract
No abstract availableThis publication has 18 references indexed in Scilit:
- Evaluating the Audiences of the New MediaJournal of Advertising, 1985
- Political Communication Research in the 1980sJournal of Communication, 1985
- Home Video Recorders and the Transience of Television BroadcastsJournal of Communication, 1984
- Predicting cable subscribership: Local factorsJournal of Broadcasting, 1983
- Predicting market segments in the cable industry: The basic and pay subscribersJournal of Broadcasting, 1983
- Media Use, Public Affairs Knowledge and Voting in a Local ElectionJournalism Quarterly, 1982
- Television and Leisure Time: A New ScenarioJournal of Communication, 1981
- Home Video Recorders: A User SurveyJournal of Communication, 1980
- Media Rich, Media Poor: Two Studies of Diversity in Agenda-HoldingJournalism Quarterly, 1977
- Future growth of cable televisionJournal of Broadcasting, 1971