An Analysis of the Discriminatory Power of Holland's Types for Business Majors in Three Concentration Areas

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Abstract
Graduating seniors in the School of Business who were in either accounting, marketing, or behavioral studies and were seeking a career consistent with their area's concentration were compared for their scores on the Self-Directed Search. Two annual studies were run using discriminant analyses with the hypothesized summary codes as the discriminant variables. The accounting group was consistently differentiated from the other groups with the results reaching significance more often for the females than for the males in one study, and reaching similar significance in the other. The Conventional variable contributed most to the discriminant function. The use of the SDS for helping business students determine an area of concentration is recommended.