TOPOIand rhetorical competence
- 1 April 1979
- journal article
- research article
- Published by Taylor & Francis in Quarterly Journal of Speech
- Vol. 65 (2) , 187-206
- https://doi.org/10.1080/00335637909383470
Abstract
This essay argues that the speech communication scholar can make genuinely original contributions to the general study of communicative development, particularly to the investigation of strategic communication. The thesis advanced is that speech communication scholars need to return their attention to message strategies, but within the framework of the underlying cognitive and cultural structures through which they are created.Keywords
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