When Web Pages Influence Choice: Effects of Visual Primes on Experts and Novices
Top Cited Papers
- 1 September 2002
- journal article
- Published by Oxford University Press (OUP) in Journal of Consumer Research
- Vol. 29 (2) , 235-245
- https://doi.org/10.1086/341573
Abstract
This article extends the idea that priming can influence preferences by making selected attributes focal. Our on-line experiments manipulate the backKeywords
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