Purchasing's role across the product life cycle
- 1 June 1978
- journal article
- Published by Elsevier in Industrial Marketing Management
- Vol. 7 (3) , 186-192
- https://doi.org/10.1016/0019-8501(78)90005-6
Abstract
No abstract availableThis publication has 1 reference indexed in Scilit:
- The product life cycle in formulating purchasing strategyIndustrial Marketing Management, 1976