Japanese marketing strategies in the United Kingdom
- 1 December 1987
- journal article
- Published by Elsevier in Long Range Planning
- Vol. 20 (6) , 54-63
- https://doi.org/10.1016/0024-6301(87)90132-4
Abstract
No abstract availableKeywords
This publication has 6 references indexed in Scilit:
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- Success Strategies for Declining ActivitiesInternational Studies of Management & Organization, 1983
- Strategic Marketing: Betas, Boxes, or BasicsJournal of Marketing, 1981
- The Changing Patterns of Advertising Strategy by Japanese Business Firms in the U.S. Market: Content AnalysisJournal of International Business Studies, 1980
- Strategic WindowsJournal of Marketing, 1978
- Diagnosing the Product PortfolioJournal of Marketing, 1977