U.S. Consumer Sensitivity to Corporate Social Performance
- 1 December 1997
- journal article
- other
- Published by SAGE Publications in Business & Society
- Vol. 36 (4) , 408-418
- https://doi.org/10.1177/000765039703600405
Abstract
This study develops a scale to measure consumer sensitivity to corporate social performance (CSCSP) using the factor analysis procedure to generate a valid and reliable 11-item scale. Results from a U.S. sample of M.B.A. students suggest that women are more sensitive to CSP than men and that Democrats are more sensitive to CSP than Republicans. Future research can use this scale to measure the correlation between attitudes toward CSP and actual behavior.Keywords
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