Behavioral Journalism: Beyond the Marketing Model for Health Communication

This publication has 11 references indexed in Scilit:

• Smoking Cessation in Texas-Mexico Border Communities: A Quasi-Experimental Panel Study
  American Journal of Health Promotion, 1992
• Population Behavior Change: A Theory-Based Approach
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• The Role of Media Across Four Levels of Health Promotion Intervention
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• Mass media campaign—A su salud
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• Theory and action for health promotion illustrations from the North Karelia Project.
  American Journal of Public Health, 1982
• Social Marketing: An Approach to Planned Social Change
  Journal of Marketing, 1971
• Social Marketing: An Approach to Planned Social Change
  Journal of Marketing, 1971
• The Anti-Smoking Commercials: A Study of Television's Impact on Behavior
  Public Opinion Quarterly, 1971
• The obstinate audience: The influence process from the point of view of social communication.
  American Psychologist, 1964
• Merchandising Commodities and Citizenship on Television
  Public Opinion Quarterly, 1951