Further evidence on the consumer involvement profile: Five antecedents of involvement
- 1 July 1993
- journal article
- research article
- Published by Wiley in Psychology & Marketing
- Vol. 10 (4) , 347-355
- https://doi.org/10.1002/mar.4220100408
Abstract
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All Related Versions
This publication has 2 references indexed in Scilit:
- An empirical evaluation of the kapferer-laurent consumer involvement profile scalePsychology & Marketing, 1993
- Measuring Consumer Involvement ProfilesJournal of Marketing Research, 1985