The Informal Use of Formal Models
- 1 July 1984
- journal article
- Published by Academy of Management in Academy of Management Review
- Vol. 9 (3) , 505-512
- https://doi.org/10.5465/amr.1984.4279691
Abstract
Formal decision making tools are greatly needed, but they must be used with great care. The methods used to implement such decision aids can shape and distort how users assess what they know and want. In order to exploit the potential of formal analytic techniques, it is necessary to acknowledge their fundamentally reactive character. Values and beliefs are not “out there” to be elicited but must be created through interaction with clients.Keywords
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