Purchase process for capital equipment and services
- 1 October 1981
- journal article
- Published by Elsevier in Industrial Marketing Management
- Vol. 10 (4) , 253-264
- https://doi.org/10.1016/0019-8501(81)90033-x
Abstract
No abstract availableKeywords
This publication has 5 references indexed in Scilit:
- The social psychology of industrial buying and sellingIndustrial Marketing Management, 1978
- The Boundaries of Buying Decision CentersJournal of Purchasing and Materials Management, 1978
- Assessing Response to Industrial Marketing StrategyJournal of Marketing, 1978
- Decision - making in the corporate industrial buying processIndustrial Marketing Management, 1975
- Tactics of Lateral Relationship: The Purchasing AgentAdministrative Science Quarterly, 1962