Sharing the Purchasing Decision
- 1 June 1979
- journal article
- research article
- Published by Wiley in Journal of Purchasing and Materials Management
- Vol. 15 (2) , 26-32
- https://doi.org/10.1111/j.1745-493x.1979.tb00443.x
Abstract
No abstract availableKeywords
This publication has 4 references indexed in Scilit:
- Market-Based Guidelines for Design of Industrial ProductsJournal of Marketing, 1978
- A Model of Industrial Buyer BehaviorJournal of Marketing, 1973
- Industrial Buying as Organizational Behavior: A Guideline for Research StrategyJournal of Purchasing, 1972
- A General Model for Understanding Organizational Buying BehaviorJournal of Marketing, 1972