THE DOLLAR VALUE OF PRODUCT QUALITY: THE EFFECT OF PRICING VERSUS OVERALL LIKING ON CONSUMER STATED PURCHASE INTENT FOR PIZZA
- 1 October 1995
- journal article
- Published by Wiley in Journal of Sensory Studies
- Vol. 10 (3) , 239-247
- https://doi.org/10.1111/j.1745-459x.1995.tb00016.x
Abstract
No abstract availableKeywords
This publication has 6 references indexed in Scilit:
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- Psychophysics of PricesJournal of Marketing Research, 1970
- The Price-Quality Relationship as a Tool in Consumer ResearchPublished by American Psychological Association (APA) ,1970
- Effect of pricing on perception of product quality.Journal of Applied Psychology, 1968