Try It, You'll Like It
- 1 December 2006
- journal article
- Published by SAGE Publications in Psychological Science
- Vol. 17 (12) , 1054-1058
- https://doi.org/10.1111/j.1467-9280.2006.01829.x
Abstract
Patrons of a pub evaluated regular beer and “MIT brew” (regular beer plus a few drops of balsamic vinegar) in one of three conditions. One group tasted the samp...Keywords
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