True vendor loyalty or simply repeat purchase behavior?
- 31 December 1977
- journal article
- Published by Elsevier in Industrial Marketing Management
- Vol. 6 (1) , 9-14
- https://doi.org/10.1016/0019-8501(77)90027-x
Abstract
No abstract availableKeywords
This publication has 1 reference indexed in Scilit:
- Brand Loyalty vs. Repeat Purchasing BehaviorJournal of Marketing Research, 1973