The Consumer Resource Exchange Model: theoretical development and empirical evaluation
- 1 April 1998
- journal article
- Published by Emerald Publishing in Marketing Intelligence & Planning
- Vol. 16 (2) , 90-99
- https://doi.org/10.1108/02634509810209614
Abstract
An evolutionary approach is used to develop a resource exchange model of consumer needs and actions. Two studies are reported and differences in consumer resource needs are empirically tested. The results of the research program provided evidence of the underlying dimensions of the model and the internal reliability of the scale.Keywords
This publication has 20 references indexed in Scilit:
- An empirical test of a new theory of human needsPublished by Elsevier ,2004
- Measurement of Consumer Susceptibility to Interpersonal InfluenceJournal of Consumer Research, 1989
- The need for cognition.Journal of Personality and Social Psychology, 1982
- Designing Research for ApplicationJournal of Consumer Research, 1981
- A Test of the Need Hierarchy Concept by a Markov Model of Change in Need StrengthAdministrative Science Quarterly, 1980
- A Paradigm for Developing Better Measures of Marketing ConstructsJournal of Marketing Research, 1979
- An Assessment of CAD: A Personality Instrument Developed Specifically for Marketing ResearchJournal of Marketing Research, 1979
- Measuring the Job Satisfaction of Industrial SalesmenJournal of Marketing Research, 1974
- An Interpersonal Orientation to the Study of Consumer BehaviorJournal of Marketing Research, 1967
- A theory of human motivation.Psychological Review, 1943