Sales tax effects on mail order customer purchasing decisions
- 1 June 1994
- journal article
- research article
- Published by SAGE Publications in Journal of Direct Marketing
- Vol. 8 (3) , 21-29
- https://doi.org/10.1002/dir.4000080305
Abstract
The results of a national survey of mail order customers are shared. The findings suggest that consumers are aware of the tax benefit associated with mail order and that this benefit plays a more significant role in purchase decisions than popularly believed. The results are a “red flag” for the mail order industry about the potential deleterious impact on sales if sales tax is mandated.Keywords
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