RICIRMS as a strategic tool for small and medium tourism enterprises
- 1 October 1993
- journal article
- Published by Elsevier in Tourism Management
- Vol. 14 (5) , 366-378
- https://doi.org/10.1016/0261-5177(93)90005-6
Abstract
No abstract availableKeywords
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- The tour operator industryAnnals of Tourism Research, 1986
- Marketing by a Small Tour Operator in a Market Dominated by Big OperatorsEuropean Journal of Marketing, 1985