Negro and white children's television program preferences
- 1 September 1969
- journal article
- Published by Taylor & Francis in Journal of Broadcasting
- Vol. 13 (4) , 359-366
- https://doi.org/10.1080/08838156909386315
Abstract
A 1965 Journal article by James W. Carey, “Variations in Negro/White Television Preferences,”; aroused considerable discussion when it appeared. The following article is on a similar topic, using a different sample. Alan D. Fletcher earned his Ph.D. in Communication at the University of Illinois; this article is based on a section of his dissertation. He presently is associate professor of marketing at Illinois State University, Normal, Illinois.Keywords
This publication has 1 reference indexed in Scilit:
- Variations in Negro/white television preferencesJournal of Broadcasting, 1966