Turnaround Strategies for Mature Industrial-Product Business Units
- 1 June 1983
- journal article
- Published by Academy of Management in The Academy of Management Journal
- Vol. 26 (2) , 231-248
- https://doi.org/10.5465/255972
Abstract
A study of short-term turnaround attempts by mature industrial-product business units found that efficiency-oriented moves, but not entrepreneurial initiatives, were associated with successful turnaround. Three common types of successful turnaround “gestalts” were found: asset/cost surgery, selective product/market pruning, and piecemeal moves.Keywords
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