Psychological meaning of products: Identification and marketing applications
- 1 March 1986
- journal article
- research article
- Published by Wiley in Psychology & Marketing
- Vol. 3 (1) , 1-15
- https://doi.org/10.1002/mar.4220030102
Abstract
No abstract availableThis publication has 7 references indexed in Scilit:
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- Is Science Marketing?Journal of Marketing, 1983
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- Knowledge and purpose as habit mechanisms.Psychological Review, 1930
- An Essay concerning Human UnderstandingPublished by Oxford University Press (OUP) ,1690