Firm size: Implications for achieving success in new industrial services
- 1 April 1995
- journal article
- research article
- Published by Taylor & Francis in Journal of Marketing Management
- Vol. 11 (1-3) , 207-225
- https://doi.org/10.1080/0267257x.1995.9964338
Abstract
Understanding what determines winners and losers in the development of new products and services for firms is important. Researchers have identified several general performance determinants, hut few have shown how variations in the type of firm might impact on the success/failure equation. This study focuses on the business‐to‐business services sector and examines how firm size moderates the set of factors that determine new service outcomes. The findings indicate that, while certain factors are of similar importance in both firm size models, other dimensions are uniquely linked to the success/failure of new services for either large‐ or small‐size firms.Keywords
This publication has 27 references indexed in Scilit:
- Professional Services Marketing in the FutureJournal of Professional Services Marketing, 1993
- Services Innovation: Successful versus Unsuccessful FirmsInternational Journal of Service Industry Management, 1993
- Organizational Influences on the New Product Development Process in Financial ServicesJournal of Product Innovation Management, 1992
- Success Factors in Developing New Business ServicesEuropean Journal of Marketing, 1991
- Pricing an industrial serviceIndustrial Marketing Management, 1989
- Determinants of the new product screening decision A structural model analysisInternational Journal of Research in Marketing, 1988
- Unique aspects of marketing industrial servicesIndustrial Marketing Management, 1988
- Identifying buying influences for a professional service: Implications for marketing effortsIndustrial Marketing Management, 1987
- Exploring Retail Bank Performance and New Product Development: A Profile of Industry PracticesJournal of Product Innovation Management, 1986
- New product strategies: What distinguishes the top performers?Journal of Product Innovation Management, 1984