Prescription drug samples - does this marketing strategy counteract policies for quality use of medicines?
- 11 August 2003
- journal article
- research article
- Published by Hindawi Limited in Journal of Clinical Pharmacy & Therapeutics
- Vol. 28 (4) , 259-271
- https://doi.org/10.1046/j.1365-2710.2003.00481.x
Abstract
Prescription drug samples, as used by the pharmaceutical industry to market their products, are of current interest because of their influence on prescribing, and their potential impact on consumer s...Keywords
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