Using Computer Networks (Intranet and Internet) to Enhance Your Students' Marketing Skills
- 1 December 1996
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing Education
- Vol. 18 (3) , 14-24
- https://doi.org/10.1177/027347539601800303
Abstract
Marketing educators are encouraged to consider using computer networks (intranet and Internet) to enhance their students' communication, decision-making, and information search and retrieval skills. This article explores ways that intranets and the Internet can be used interactively to accomplish these goals and discusses the benefits and drawbacks to computer network assignments.Keywords
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