The Educational Potential Of Direct-To-Consumer Prescription Drug Advertising
- 1 July 2004
- journal article
- Published by Health Affairs (Project Hope) in Health Affairs
- Vol. 23 (4) , 143-150
- https://doi.org/10.1377/hlthaff.23.4.143
Abstract
Food and Drug Administration (FDA) regulations for direct-to-consumer (DTC) prescription drug advertising allow broadcast advertisements with incomplete risk information if the ads refer consumers ...Keywords
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