Improving New Product Planning with GERT Simulation
- 1 July 1973
- journal article
- research article
- Published by SAGE Publications in California Management Review
- Vol. 15 (4) , 14-21
- https://doi.org/10.2307/41164453
Abstract
No abstract availableThis publication has 8 references indexed in Scilit:
- The Use of GERT in the Planning and Control of Marketing ResearchJournal of Marketing Research, 1971
- Demon, Mark II: An Extremal Equation Approach to New Product MarketingManagement Science, 1968
- Use of Consumer Panels for Brand-Share PredictionJournal of Marketing Research, 1968
- Can New Product Buyers Be Identified?Journal of Marketing Research, 1967
- The Evaluation of Potential New Product AlternativesManagement Science, 1967
- The Hypothesis of a Hierarchy of Effects: A Partial EvaluationJournal of Marketing Research, 1966
- Letter to the Editor—Monte Carlo Methods and the PERT ProblemOperations Research, 1963
- A Model for Predictive Measurements of Advertising EffectivenessJournal of Marketing, 1961