Confined Shopping Behavior among Low Income Consumers: An Empirical Test

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Abstract
The study investigates whether lower income consumers show a greater tendency to confine their furniture and ladies’ shoes purchases to a subset of the retailing system. The Herfindahl index of concentration is the main tool used to measure confinement. The study finds that the lower income consumers do not confine their purchases to a small subset nor are their purchases restricted to the smaller and lower quality stores.

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