Pre-testing Editorial Items and Ideas for Reader Interest
- 1 June 1960
- journal article
- Published by SAGE Publications in Journalism Quarterly
- Vol. 37 (2) , 224-230
- https://doi.org/10.1177/107769906003700207
Abstract
Readers' ratings of magazine item titles on a thermometer-type scale are efficient predictors of readership, the author of this study has found. He presents data concerning the reliability and validity of “title-rating” and suggests ways in which editors and researchers might make use of the technique.Keywords
This publication has 2 references indexed in Scilit:
- Title-Rating: A Method for Measuring Reading Interests and Predicting ReadershipEducational and Psychological Measurement, 1960
- Reconciling conflicting results derived from experimental and survey studies of attitude change.American Psychologist, 1959