Conducting a sales training audit
- 31 March 1996
- journal article
- Published by Elsevier in Industrial Marketing Management
- Vol. 25 (2) , 105-113
- https://doi.org/10.1016/0019-8501(95)00064-x
Abstract
No abstract availableKeywords
This publication has 8 references indexed in Scilit:
- Guidelines for managing an international sales forceIndustrial Marketing Management, 1995
- Revitalizing Your National Account Marketing ProgramJournal of Business & Industrial Marketing, 1994
- Who trains salespeople?: The role of sales trainers and sales managersIndustrial Marketing Management, 1994
- Shortcomings of sales training programsIndustrial Marketing Management, 1993
- The Marketing Audit: A Metrology and ExplanationMarketing Intelligence & Planning, 1993
- A framework for conducting a services marketing auditJournal of the Academy of Marketing Science, 1991
- Evaluating sales training programsIndustrial Marketing Management, 1989
- The Sales Force Management AuditCalifornia Management Review, 1981